The design intervention that has been selected is spatial styling of Saroj and Poonam Tailors. This is for the betterment of both the buyer and seller. Enhancing the visual appeal of the shop will attract more clientele and the workers will be able to work in an orderly manner.
A model has been created showing how space can be managed using sunboard. By subtracting what all is unrequired this design is very feasible .
The jute and rug shop was in a poor state. There was little to space to walk, shopkeeper had no place to sit, there was no proper ventilation and no proper storage and the display of the shop was such that it was blocking the pavement too.
The clothing shop “Chocolate” had the smallest of entrance, mannequins were displayed outside the shop blocking the pavements and creating a problem for other shoppers. When we entered the shop, everything was packed and displayed without any effort or aesthetics.
Our next hunt was Poonam Tailors. We found this shop in a dingy,dim basement where we had to think twice before going. The shop had no ventilation. It was a cramped place where there were more tailoring equipment than the number of tailors. The fitting room was more of a store with hardly any space for anyone to even stand, let alone change.
Finally we have come to our micro area which is Poonam Tailors. This shop offers us a lot of scope to work on. The various areas of design intervention are as follows:
marketing and creative campaign
Before we start working on these areas, we have to create a 3D model of our micro area. Let’s cross our fingers and hope for the best !!!
This time the pressure was at its peak. We had to select atleast 3 micro areas. Hunting like a hound, we started to visit every shop and jot down our observations. After two hours of hunting we finally got 3 preys.
One was a jute and rug shop, other was a clothing shop named “chocolate” and a tailor shop named “Poonam Tailors”.
Today we visited Rajouri market, it was a hell of an experience, LITERALLY. Scorching heat, water balloons being aimed at us, getting lost and then being found by group buddies, being refused to click pictures and being asked to leave the shops by their keepers is something that I never expected. After spending 3 hours in this beautiful market ….I swore I would never go back 😥
Long time no read… I know I know. I passed the previous module with flying colors. I have something more interesting for you guys in this module namely, Design process.
In this module we have been allotted into groups of five. Each group has been given a macro area (Rajouri garden). After visiting our macro area a couple of times, we had to select our micro area for proposing a design solution. This module gives us an opportunity to step out of our old shoes an slip into new ones at Rajouri 😛
Jokes apart, it gives us an opportunity to get out of the four walls of our classroom and get hands on experience. Let us see what unfolds …
Chikan work is usually done on white or pastel shades. Colors of this work inspired me to look at the colors of sea shells . Having done that , I have received a beautiful palette of colors on which I could explore my chikan inspirations .
Having read so much about this beautiful craft aren’t you feeling something because I surely am . I am having an urge to grab my sketchbook and pencils . Aren’t you ?
You must be wondering what this picture is all about …
Well, this is all what inspires me about chikankari. This is my inspiration board. It exhibits the journey of chikan. From hand to machine work from plain to zari , it has it all. Look at the motifs, aren’t they splendid ? The jali work of chikan is also a feast for the eyes and the creative mind .
Chikankari is not only limited to salwarkameez and kurta pajama . it is also found in western outfits like funky tops and skirts. Tone on tone embroidery is also in vogue and elements like beads, sequins mokaish and crochet is also used. It is also used in home furnishing like table cloth , bed lenin and cushion covers.